Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.
With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.
Acceleration of the exit process. Increased search volumes and brand awareness.
“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.
Shopkick already had an established business model in the USA and was planning a quick entry into the European market.
Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.
4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months
“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.
Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.
Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.
Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.
"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."
Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.
Innovative advertising spot to explain the concept and increase sales as part of a highly efficient campaign. Mass market stimulation with commercials partly adapted towards different target groups.
Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.
"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"
Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.
Successful merger with the SevenVentures holding, Kiveda, an online kitchen retailer, return to profitability
"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."
Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.
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