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· Now, for the seventh time, SevenVentures awards a lucrative media prize to the most innovative startup · HAFERVOLL wins three million Euros in TV advertising, an online marketing package worth EUR 200,000 and EUR 40,000 to produce a TV spot
October 26, 2017

· Now, for the seventh time, SevenVentures awards a lucrative media prize to the most innovative startup · HAFERVOLL wins three million Euros in TV advertising, an online marketing package worth EUR 200,000 and EUR 40,000 to produce a TV spot

Berlin, October 26, 2017 – HAFERVOLL is this year’s winning SevenVentures Pitch Day startup. The Cologne-based startup, which produces handmade muesli bars without the use of any additives, beat the stiff international competition at the DLD Berlin and snapped up a lucrative media package worth millions. It is now the seventh time that SevenVentures, the investment arm of the ProSiebenSat.1 Group, has organized the lucrative startup competition. In this year, for the first time, the award is focused on promoting high-growth B2C startups with physical products and a scalable business model.

The prestigious SevenVentures Pitch Day has already helped numerous companies like Withings (now Nokia Health), Tinkerbots or GetYourGuide successfully launch their products on the market and, according to Forbes, is one of the most important startup competitions worldwide. As this year’s winner, HAFERVOLL can look forward to receiving a media package from the ProSiebenSat.1 Group, which includes a TV advertising budget worth millions along with EUR 40,000 for commercial production and EUR 200,000 for online marketing.

Showdown at the DLD Conference in Berlin

In addition to HAFERVOLL three other startup competitors presented their ideas in a 4-minute pitch, attempting to convince the panel of experts – headed by TV host Joko Winterscheidt and SevenVentures CEO Florian Pauthner – along with the audience: domani develops natural and fair-trade hyaluron-based skincare products using pure vegan ingredients under the brand COLIBRI COSMETICS in Frankfurt. PHENICOPTERE, based in Warsaw, developed its product GLOV with the intention of making makeup removal a breeze, using nothing but water. In addition to New York entrepreneurial spirit, RISE BREWING offers cold-brewed coffee-to-go in a can and fresh cold coffee on tap for offices, restaurants and cafes in the USA – organic, GMO-free and fair trade.

The hosts, TV personality Steven Gätjen and fitness blogger Sophia Thiel, welcomed the four finalists to the DLD stage with specially selected introductory music. In the first round, two candidates each engaged in a direct duel. When the votes were counted, the clear favorites of the expert jury and the audience were: HAFERVOLL and GLOV. In the end, HAFERVOLL was able to deliver the most convincing presentation and beat the competition hands down in the final round.

Florian Pauthner, CEO of SevenVentures is looking forward to working with them in the future: “HAFERVOLL possesses precisely those aspects that were important to us this year: a unique physical product and a freely scalable business model. I am convinced that HAFERVOLL will be able to rock the market with our support.” 

Jury member and TV personality Joko Winterscheidt is also impressed: “It was unbelievable being this close when young companies are offered such a huge opportunity. I ended up choosing HAFERVOLL because they need the push we can give them right now.”

Robert Kronekker, founder and CEO of HAFERVOLL: “The award will allow us to reach a wide audience, which we need in order to grow. It will make it possible for us to finally take the next step in our business plan. We are incredibly happy and absolutely thrilled to soon be able switch on the TV and marvel at our first very own company commercial.” 

Click here for more information about the winning startup: www.hafervoll.de 

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