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June 15, 2018

SevenVentures, the investment arm of ProSiebenSat.1 Media SE, will receive a payout in the mid-single-digit million range following the IPO of online furniture retailer home24.

SevenVentures, the investment arm of ProSiebenSat.1 Media SE, will receive a payout in the mid-single-digit million range following the IPO of online furniture retailer home24.

Munich, June 15th, 2018 – SevenVentures, the investment arm of ProSiebenSat.1 Media SE, will receive a payout in the mid-single-digit million range following the IPO of online furniture retailer home24. This follows a so-called “Exit Participation” agreement between the Munich-based company andthe showcase Berlin start-up. This kind of investment – which is comparable to a virtual investment – only comes into effect when the company is sold successfully.

SevenVentures has supported home24 in the targeted development of its brand for more than a year. With its unique platform model, home24 combines a broad range of third-party products with a growing range of private label brands. In line with its strategy which is focused on profitable and sustainable growth, home24 once again increased its marketing spend in 2017 and continued to invest strongly in TV advertising. As part of the partnership, ProSiebenSat.1 primarily provides advertising time through its seven free TV channels ProSieben, Sat.1, kabel eins, sixx, Sat.1 Gold, Pro Sieben Maxx and kabel eins Doku.

Florian Pauthner, CEO SevenVentures: "We are very pleased that we have been able to support the home24 team in its growth. It's great to see that our collaboration has been so successful. home24's IPO is a great success and is proof of our sustainable investment models. "

Marc Appelhoff, co-CEO of home24:“At home24, customers can shop directly from home for the home – in fact, we are the only provider with no shipping and return costs. The partnership with SevenVentures has allowed us to reach out to an even broader group of potential new customers with our unique and inspiring selection of high-quality and stylish furniture."

In addition to Media for Equity, an Exit Participation is another model that SevenVentures offers to young growth companies in order to share in the value creation of the company. As part of these models, opportunity and risk are shared and the advertising deployed has a positive effect on the company’s value.

 

 

About SevenVentures

SevenVentures is the leading global TV media investor. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for high-growth B2C companies, particularly in the consumer goods, retail and services industries, who have the potential to achieve sustainable success by launching TV advertising campaigns. Zalando is the perfect example of how companies can take advantage of this to become market leaders or popular brands. SevenVentures also supports enterprises seeking international growth with media power, capital and all other services of the ProSiebenSat.1 Group. In cooperation with the Group network, comprised of leading European media companies, they always find the right growth strategy.

 

About home24 

home24 is the leading home & living pure-play e-commerce platform in continental Europe and Brazil. With over 100,000 SKUs sourced from over 500 suppliers, home24 offers its customers a unique selection of large and small furniture items, outdoor furniture, mattresses and lighting products. home24 is headquartered in Berlin and has more than 1,000 employees worldwide. The company is active in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy. home24 is also active in Brazil. In Europe, the company delivers its products – regardless of size and weight – free of charge to its customers’ homes and also offers free returns. The product offering of home24 comprises numerous brands, including a large number of private labels. Further information can be found on the company’s website: www.home24.com