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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and implementation of a TV campaign to aid the company’s launch in Germany. Operative support in securing a retail network within Germany. An initial 6 top retail partners from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers and 500k users within the first two months.

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.