Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.


Guidance and support of the marketing campaign launch. Execution of a spectacular media campaign with Sebastian Vettel as brand ambassador.


Achievement of a double-digit million turnover in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. This is how we moved the stationary tire market online. With Sebastian Vettel as brand ambassador and SevenVentures as partner who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which boosted our brand reputation. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."