SevenVentures Pitch Day 2018
September 12, 2018

For the eighth time SevenVentures honours the most innovative start-up with prestigious media prize. Selfapy wins €3 million in TV advertising, online marketing volume worth €200,000, €30,000 for the development of a TV commercial and a mentoring programme from Procter & Gamble.

• For the eighth time SevenVentures honours the most innovative start-up with prestigious media prize

• Selfapy wins €3 million in TV advertising, online marketing volume worth €200,000, €30,000 for the development of a TV commercial and a mentoring programme from Procter & Gamble

Cologne, 12 September 2018 – Selfapy has won this year’s SevenVentures Pitch Day. The start-up that offers scientifically-proven online therapy courses for stress, sleep disorders, depression, anxiety and eating disorders, emerged victorious after two rounds against strong competition to secure a lucrative multi-million Euro media package. This is the eighth time that SevenVentures, the investment arm of the ProSiebenSat.1 Group, hosts the prestigious competition for founders.

Astrid Teckentrup, who voted for Selfapy, said: “Farina from Selfapy really impressed me because the concept, developed in conjunction with the Charité, really touches a nerve in our society. I’m really looking forward to supporting Farina and her team as part of the P&G mentoring programme in making the Selfapy business model fit for a national roll-out.”

Farina Schurzfeld, founder of Selfapy: "By winning SevenVentures Pitch Day, we can finally reach the mass audience and take our business to the next level. We are thrilled and excited to see our first spot on TV in the near future."

Florian Pauthner, Managing Director of SevenVentures, is looking forward to the future partnership: „Selfapy features everything we've been looking for this year: a unique digital service with a scalable business model.I'm sure we will be able to provide Selfapy the growth boost the company needs now." 

Jury member Michael Stich is convinced: "When it comes to therapy, there is currently an enormous need for something new and innovative. I think the Selfapy service is taking the right steps. I see a lot of potential here and wish the team all the best and much success!“

The famous founder‘s award has already helped numerous companies, including Hafervoll, Withings and GetYourGuide, to make their breakthrough. As this year's winner, Selfapy can look forward to a media package from the ProSiebenSat.1 Group, which, in addition to the multi-million Euro budget for TV advertising, also includes €30,000 for the development of  a TV commercial. Furthermore the prize includes €200,000 for online marketing and a four-month mentoring programme from Procter & Gamble, the leading consumer goods company worldwide.


Decision live on the DMEXCO stage

Alongside Selfapy, three other start-up companies presented their 2 minute pitches with the aim of convincing the jury -featuring entrepreneur and founder Michael Stich, Procter & Gamble DACH Managing Director Sales Astrid Teckentrup and SevenVentures Co-Managing Directors Dr. Jens Pippig and Florian Pauthner - and the audience of their ideas: yamo makes fresh organic baby food without additives. Edamama stands for delicious food for a healthy lifestyle and works to reinventeveryday foods such as pasta and bread. The Berlin-based start-up Caroobi is an online marketplace for vehicle services such as paint finishes and inspections.

Presenter Steven Gätjen greeted the four finalists on the DMEXCO stage as they entered to their chosen walk-on music. The first round saw two battles each featuring two startups. The first semi-final featured yamo and Edamama, the two physical product start-ups,then Caroobi's and Selfapy's two digital services competed against each other.The clear favourites following the vote of the expert jury: Edamama and Selfapy. At the end, Selfapy delivered the most convincing pitch in the competition and prevailed against its competitors.


About SevenVentures

SevenVentures is the leading global TV media investor. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for high-growth B2C companies, particularly in the consumer goods, retail and services industries, who have the potential to achieve sustainable success by launching TV advertising campaigns. Zalando is the perfect example of how companies can take advantage of this to become market leaders or popular brands. SevenVentures also supports enterprises seeking international growth with media power, capital and all other services of the ProSiebenSat.1 Group. In cooperation with the Group network, comprised of leading European media companies, they always find the right growth strategy.


About Selfapy

Selfapy offers scientifically-proven online therapy courses for mental disorders such as depression and anxiety. Weekly modules teach users the principles of cognitive behavioural therapy and users are supported by weekly calls or chat conversations with Selfapy‘s clinical psychologists. Selfapy is a CE-certified medical product and is already reimbursed by many health insurance companies in Germany.