September 4, 2018

• The finalists are: yamo, Edamama, Caroobi and Selfapy • Pitch for €3 million in TV advertising spend, €200,000 in online advertising spend, TV spot worth €30,000 and mentoring programme from Proctor & Gamble • Former tennis star Michael Stich is on the jury, Steven Gätjen presents • SevenVentures Pitch Day will take place on 12th September 2018 at the DMEXCO in Cologne

  • The     finalists are: yamo, Edamama, Caroobi and Selfapy
  • Pitch     for €3 million in TV advertising spend, €200,000 in online advertising     spend, TV spot worth €30,000 and mentoring programme from Proctor &     Gamble
  • Former     tennis star Michael Stich is on the jury, Steven Gätjen presents
  • SevenVentures     Pitch Day will take place on 12th September 2018 at the DMEXCO in Cologne

Munich, 4th September 2018 – SevenVentures, investment arm of the ProSiebenSat.1 group, today announces the finalists for its SevenVentures Pitch Day (7VPD) 2018, the prestigious competition for start-up founders. From physical products such as fresh,organic baby food and health foods made from beans to digital submissions such as an online platform for car repairs and online therapy courses, participating start-ups will showcase a range of innovative ideas for the end consumer from a variety of different sectors.

The SevenVentures Pitch Day is now in its eighth year and has helped numerous companies, including Hafervoll, Withings and GetYourGuide, with their breakthrough. The winner will receive a media package from the ProSiebenSat.1Group which not only features a multi million TV advertising budget but also includes €30,000 for the creation of a TV spot. In addition, the winner will take home €200,000 in online marketing and a four-month mentoring program from Procter & Gamble, the leading consumer goods company worldwide. The aim is to give a growth boost to fast-growing B2C start-ups with unique products or services and a scalable business model.


In the final: yamo, Edamama, Caroobi and Selfapy

Four companies have been selected to participate in the eighth 7VPD on 12th September at the DMEXCO in Cologne: 

  • yamo is a start-up that produces and distributes fresh, organic, additive-free baby food in     Switzerland and Germany. yamo products are preserved using an innovative     high-pressure pasteurisation (HPP) technology which does not damage vitamin content or taste.
  • Edamama produces delicious     food for a healthy lifestyle. Under the slogan "smarter ingredients     for better foods", the team in Berlin and Zurich works to reinvent     everyday foods such as pasta or bread. Edamama's vision is to free mankind from diets.
  • Caroobi is bringing trust back into the car repair and service market. The Berlin start-up offers fixed prices for vehicle repairs and parts using online diagnosis and offers repair in more than 700 certified workshops throughout Germany.
  • Selfapy provides scientifically-sound online therapy courses to combat stress, sleep disorders, depression, anxiety and eating disorders in the form of videos, articles and interactive exercises that take users through the principles of cognitive behavioural therapy.


Former tennis star Michael Stich on the jury

All four start-ups will present their ideas live on stage in two-minute pitches to a jury of industry stakeholders and experts. On the jury this year are entrepreneur, founder and ex-tennis pro Michael Stich, Managing Director of Sales at Procter & Gamble DACH Astrid Teckentrup and SevenVentures Managing Directors Eun-Kyung Park and Florian Pauthner, who as a two-person jury team will evaluate the start-up presentations together. Once again 7VPD will be presented by Steven Gätjen.

The winner will be determined in two rounds. In the semi-final round,two sets of two start-ups will compete against each other.  Firstly, yamo takes on Edamama, the two physical product start-ups, then Caroobi will compete against Selfapy, the two digital services. The grand finale will feature the two winners of the respective semi-finals. All four companies will also have a stand at the DMEXCO.

Florian Pauthner, CEO of SevenVentures: "As the central meeting place for key decision-makers from the digital economy, marketing and innovation sectors, the DMEXCO provides the perfect setting for SevenVentures Pitch Day. This is all the more relevant because with our start-up funding this year we have consciously chosen a combination of physical and digital products."

Dr Dominik Matyka, Chief Advisor DMEXCO, adds: "Start-ups play a very important role in the DMEXCO concept because they drive innovation. That's why we also offer more than one stage to the 150+ startups at DMEXCO. The 7VPD winner will feature prominently on the Debate Stage on the first day and in the start-up village young companies have their own stage to present themselves."


Media-for-Equity transforms start-ups into household brand names

The four finalists are competing against each other to win an extensive media and service package consisting of €3 million in TV advertising spend,€200,000 in online marketing budget and €30,000 for the creation of their own TV spot. In addition the prize features a four-month mentoring program from Procter & Gamble. A team of experts from P&G will assist the winning start-up with issues in the operating business. The winning start-up will therefore be able to draw on the entire marketing and sales knowledge of all prize sponsors.

The SevenVentures Pitch Day has been held annually since 2012 and former winners include Hafervoll, Withings, Cashboard, GetYourGuide and Popsa. According to Forbes, the SevenVentures Pitch Day is one of the most important start-up competitions worldwide.

Follow SevenVentures on Facebook and Twitter.


About SevenVentures

SevenVentures is the leading global TV media investor. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for high-growth B2C companies, particularly in the consumer goods, retail and services industries, who have the potential to achieve sustainable success by launching TV advertising campaigns. Zalando is the perfect example of how companies can take advantage of this to become market leaders or popular brands. SevenVentures also supports enterprises seeking international growth with media power, capital and all other services of the ProSiebenSat.1 Group. In cooperation with the Group network, comprised of leading European media companies, they always find the right growth strategy.


About yamo

yamo is Europe's first vertically integrated company in Europe for healthy organic baby and infant nutrition. The current main product is the fresh baby puree, produced using pressure instead of heat sterilisation. The yamo purees are available via a flexible subscription model and are delivered directly to your home. yamo was recently taken by dm and is the first chilled product in the company’s history.


About Edamama

Edamama is revolutionising the daily diet of diet-plagued millions through nutrient-rich versions of everyday foods such as pasta or bread. The“secret ingredient" is the organic edamame bean which has an ideal nutritional profile, making pioneering products such as the protein-rich and low-carbohydrate "Edamame noodles" possible. The startup was founded in Zurich in 2016 and moved to Berlin in 2018.


About Caroobi
We digitalize the automotive aftermarket by offering car repair and adjacent services online. We are not simply a market platform but integrate deeply into the value chain with diagnosis, pricing, parts ordering, processing and payments. This all enables us to offer our product a lower prices with higher quality at one of our 700 partner mechanics. Our daily goal is to reduce friction between consumers, mechanics and parts suppliers bringing transparency, trust, and efficiency to the market. 


About Selfapy

Selfapy offers scientifically-proven online therapy courses for mental disorders such as depression and anxiety. Weekly modules teach users the principles of cognitive behavioural therapy and users are supported by weekly calls or chat conversations with Selfapy‘s clinical psychologists. Selfapy is a CE-certified medical product and is already reimbursed by many health insurance companies in Germany.