November 13, 2015

The start-up led by CEO Richard Skaife wins a marketing package worth millions and is crowned “The Venture Of Europe”

The winner of this year’s SevenVentures Pitch Day (7VPD) is SnapCam from the United Kingdom. In this annual contest, which was held in London for the fourth year in a row, the team led by founder Richard Skaife convinced the jury and the audience of their business idea. The start-up will receive a prize of several millions’ worth of media volume which it can use to advertise its product to an audience of millions on the TV stations of the ProSiebenSat.1 Group. In addition, SnapCam will receive a complete package of campaign management services, online media space, creation and production of the advertising campaign, spot testing, brand familiarity measurement and ongoing optimization based on media analytics. ls".

The viewers experienced a particularly suspenseful contest this because the candidates were called upon to prove themselves in “blind pitches.” During the short pitches, the jury members, all of whom representatives of the European media groups Channel4 (UK), TF1 (France), Antenna Group (Southeast Europe), TVN (Poland), and host ProSiebenSat.1, sat with their backs to the stage. This way, the contestants could not score points with trailers and fancy presentations, but only with the content of their pitches.

SnapCam is a photo app with which users can produce elaborate photo album layouts in a very short time, thanks to a special algorithm, and then order top-quality print-outs and have them delivered anywhere in the world. With this remarkably easy-to-use mobile service, Richard Skaife edged out Séverine Payet of Mixfader from France in the final audience vote. Other candidates were Pockee, Oort and Gegengift.