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Pitch Day New York
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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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Internationales Wachstum

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Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

Philipp Hartmann, Founder
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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

Cyriac Roeding, CEO Shopkick
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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Dirk Busse then Managing Director

Cooperation with Sebastian Vettel ended 2015

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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Social Media

29. March 2017
“We don’t beg for a spot in your shopping cart”

Balls of Steel. Three words, or rather one award, which has caused quite a stir over the past few days. Launched by smoothie brand true fruits, the Balls of Steel award honors entrepreneurs who display courage, decision-making strength and steadfastness in the face of market pressure. These qualities not only describe the award, but also reflect true fruits’ core brand. We spoke with Nicolas Lecloux, co-founder and CMO of the company, who describes how this mindset also drives their marketing strategy.

SevenVentures

Marketing

27. March 2017
Why brand equity matters

Building brand equity in a world where companies are focused on growth, attracting customers and satisfying investors is not easy. Professor Ruedi Alexander Müller-Beyeler, academic, author and CEO of Tatin Communications Management GmbH in Zurich comments on building brand equity in today’s business culture.

Prof. Ruedi Alexander Müller-Beyeler

7VPD 2016 - Munich
SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 - 17, 2016
at DLDsummer conference

Win Marketing Support, a free TV Commercial, 300k advertising spend plus a Chance to win 3 Million Euros additional TV Media.

News

May 5, 2017

SEVENVENTURES: THREE U.S. COMPANIES TO COMPETE FOR GERMAN EXPANSION AT 7VPD

New York, NY—May 5th, 2017—SevenVentures, the investment arm of Germany’s largest digital and media powerhouse ProSiebenSat.1 Group, today announced the finalists chosen to participate in its most rewarding competition for businesses, SevenVentures Pitch Day (7VPD). From cold brew coffee to AI sportswear to luxury timepieces, the finalists represent some of the most innovative consumer ideas across a range of industries.

Press release

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May 5, 2017

SEVENVENTURES: THREE U.S. COMPANIES TO COMPETE FOR GERMAN EXPANSION AT 7VPD

New York, NY—May 5th, 2017SevenVentures, the investment arm of Germany’s largest digital and media powerhouse ProSiebenSat.1 Group, today announced the finalists chosen to participate in its most rewarding competition for businesses, SevenVentures Pitch Day (7VPD). From cold brew coffee to AI sportswear to luxury timepieces, the finalists represent some of the most innovative consumer ideas across a range of industries.

RISEBrewing Co, Original Grain and SUPA are the finalists of the most rewarding competition for businesses yet

 The following companies have been selected by SevenVentures to compete at 7VPD at DLD New York:

  • RISE Brewing Co., a NYC-local, organic, non-GMO, nitrogen-infused     cold brew coffee company serving kegs and cans nationwide.
  • Original Grain, unique timepieces that seamlessly     integrate natural wood and steel with a focus on quality craftsmanship,     authenticity, style and story.SUPA, is an Artificial Intelligence sensor     platform merging biometrics + extreme sport + fashion + math in a onesie     at a dance party focusing on GenZ! We are making biometric data SUPA.

 

RISE Brewing Co., Original Grain and SUPA will pitch their companies live on stage at DLD New York on May 11th, 2017 to an impressive panel of industry stakeholders and decision makers. These include CEO of SevenVentures, Florian Pauthner, Chief Executive of Sales at SevenOne AdFactory, Eun-Kyung Park, and Founder  of Lieferando.de/now COO at takeaway.com, Jörg Gerbig, as well as a selected audience of entrepreneurs and industry experts. The companies will compete for  winning a full-service media package to kick-start their expansion into Germany. Furthermore the winner will also be invited to the main 7VPD at DLD Berlin Conference in October. At 7VPD Berlin companies are competing against each other for a big media package, containing of 3 Mio. Euros TV Media as well as Online and Digital out of home Media.

 

The pitch day will be hosted by TechCrunch Editor-at-Large and influencer Mike Butcher. Mike is also involved in a project to bring European technology entrepreneurs and investors together, therefore making him the ideal host for 7VPD.

 

According to Florian Pauthner, CEO of SevenVentures, “It was really hard to pick only three finalists as we had so many great applicants. Throughout the process, we needed to decide which companies could work the best in Europe and we are happy that we found such impressive finalists with so much potential. Each business model is very unique and my team and I are looking forward to supporting them and their expansion plans by sharing our knowledge we have from supporting companies which were scaling abroad.”   

 

Jarrett McGovern, Co-Founder of RISE Brewing Company says, “The cold coffee ready-to-drink beverage is one of the fastest growing categories in food and beverage, and consumers are demanding better-for-you products that are delicious and healthy around the world. We are ready to capitalize on our momentum here in the US with the launch of our European expansion. “

 

Founder of SUPA, Sabine Seymour says, “The SUPA sensors are integrated into apparel as trims like a zipper making every garment an addressable IoT device. We link SUPA powered apparel seamlessly to our SUPA smart APP that empowers the wearer to activate their SUPA Powers. We do not believe in health conditions. We only believe in SUPA Powers! “

 

According to CEO of Original Grain, Paul Buss, “We have laid the foundations to start a serious penetration into Europe including a watch that sets up Germany as the perfect launch country. The “Brewmaster” TM watch made of stainless steel and reclaimed wooden German Beer Barrels is definitely a watch with a story close to the German man’s heart"

 

 

 

SevenVentures and ProSiebenSat.1 Group are looking forward to ultimately supporting the winner with advertising power on its seven free TV channels, its extensive network in the retail sector as well as further group synergies such as cooperation’s with online platforms.

 

Follow 7VPD on Facebook and Twitter.

 

About SevenVentures

SevenVentures is the leading TV media investor worldwide. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for fast-growing B2C companies, particularly in the consumer goods, retail, and services sector, with the potential to achieve sustainable success through the use of TV advertising. The example of Zalando has shown how a company can rapidly become a market leader or familiar brand. SevenVentures also supports companies seeking international growth with media power, capital, and all the other services of the ProSiebenSat.1 Group. Together with the group network consisting of leading European media companies, they always find the right path to growth.

 

About RISE Brewing Co.

Started by 4 friends in a NYC apartment, RISE Brewing Co. brews nitro cold-brew coffee in kegs and cans to offices, bars, restaurants, and cafes throughout the USA. RISE’s coffee is organic, non-GMO, fair-trade, single-origin, non-dairy and < 5 calories. We want to bring great quality and innovation to the coffee space -- many people drink coffee every day, and we want to make that daily engagement tasty, healthy, and joyful. Some of our clients include Fairway, Forager's, Glossier, ByChloe, Juice Press, Facebook, CAA, Equinox, WME, ESPN, Palantir, Maple, NY Yankees, NBA, and many others!

 

About Original Grain

Original Grain was started in 2013 when brothers Ryan and Andrew Beltran were inspired to create a watch that simply didn’t exist. Influenced by their roots growing up in the Pacific Northwest, the mission was to create unique timepieces that seamlessly integrate natural hardwood and stainless steel. Today, Original Grain is not only known for the craftsmanship that goes into each design, but the stories that can be told about the materials used.

 

About SUPA

New York based SUPAspot Inc was founded by serial entrepreneur Sabine Seymour, the author of three books on the topic of fashion + technology who conceived the first biometric base layer for snowboarding in 2000.