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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the six free TV channels in our group, ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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Internationales Wachstum

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Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

Philipp Hartmann, Founder
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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

Cyriac Roeding, CEO Shopkick
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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Dirk Busse then Managing Director
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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Innovative advertising spot to explain the concept and increase sales as part of a highly efficient campaign. Mass market stimulation with commercials partly adapted towards different target groups.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Marketing

24. November 2016
3 reasons why brands shouldn’t miss out on Amazon Echo

We all still remember when the first smartphones were launched and later on tablets – and even today we wouldn’t want to miss these important gadgets in everyday life. Amazon recently rolled out a new platform, which makes it possible to bundle multiple cases and tools under one single device.

Sascha van Holt

Social Media

17. November 2016
Make it automatic!

Programmed dialogue robots, also called chatbots, are currently conquering the previously rather conservative field of customer communication. As a result, IT experts are already heralding the end of the app and predicting a rosy future for these virtual assistants. We took a look at what opportunities chatbots offer to brands. Here we have three best practice examples.

Verena Argauer

7VPD 2016 - Munich

SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 -17, at
DLDsummer conference

The 5th SevenVentures Pitch Day took place at the DLDsummer conference, in Munich.

Six finalists were invited to our signature event to pitch their business live on stage. We would like to thank all six finalist for their amazing pitches and congratulate this year’s winner: “Tinkerbots”

News

June 17, 2016

A battle for millions in media: Tinkerbots wins ProSiebenSat1’s startup competition “SevenVentures Pitch Day”

SevenVentures awards an extremely lucrative prize for the fifth time to the most innovative startup. Tinkerbots wins EUR 3 million in the form of TV advertising, an online advertising volume of EUR 200,000, and a digital-out-of-home campaign worth EUR 70,000.

Pressemeldung

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June 17, 2016

A battle for millions in media: Tinkerbots wins ProSiebenSat1’s startup competition “SevenVentures Pitch Day”

  • SevenVentures awards an extremely lucrative prize for the fifth time to the most innovative startup
  • Tinkerbots wins EUR 3 million in the form of TV advertising, an online advertising volume of EUR 200,000, and a digital-out-of-home campaign worth EUR 70,000.

It is one of the most lucrative competitions for startups: the SevenVentures Pitch Day. With the ring of the bell, the fifth SevenVentures Pitch Day kicked off in Munich, set on the DLDsummer Conference’s international stage. The following six startups from across Europe battled for the startup competition’s mega media budget prize: Bux (Netherlands), EXPORO (Germany), Kitchen Stories (Germany), Happn (France), Tinkerbots (Germany) und carwow (England). These startups’ innovative business ideas allowed them to surpass more than one hundred other applicants in the qualifying rounds. Bux makes trading stocks game-like. The mission of the crowdsourcing platform EXPORO is loud and clear: Investing in real estate simply and directly. Kitchen Stories no longer does “its own recipe thing.” Rather, it shares them with an enormous fan base with good taste. And keep your eyes on Happn. They offer a digital market place for love at second sight. Tinkerbots brings robots right into children’s rooms and provides excitement and creative ideas. And carwow not only compares new car offers, but also compares to the other startups. 

SevenVentures Pitch Day is not just a matter of glory and honor. The investment branch of ProSiebenSat.1 awards a prize in the form of a “full service media package.” This includes EUR 3 million in the form of TV media, an online advertising volume of EUR 200,000 and for the first time a digital-out-of-home campaign valued at EUR 70,000. SevenVentures also makes the production of a customized TV spot and campaign management possible, which allows the victorious company to reach their targeted customers on the TV group’s network more precisely. 

Entering the pitch arena to their specifically chosen music, the six new heavyweights to the startup scene were welcomed by moderator Steven Gätjen. In the first round of SevenVentures Pitch Day, each pair of candidates delivered a direct verbal exchange of blows to convince the jury: Their presentations had to win over Nikolaus Röttger, chief editor of WIRED Germany, investment expert Luciana Lixandru from Accel, and SevenVenture’s managing director Sascha van Holt.

BUX, Kitchen Stories, and Tinkerbots each qualified for the final round within three minutes, thanks to their especially convincing pitches. However, Tinkerbots was able to pull ahead of the other competitors. Sascha van Holt, managing director of SevenVentures, looks forward to working with the startup: “Tinkerbots combines robotics, mobile gaming, and childhood memories - and with our help, it will take children’s rooms across Germany by storm!” 

The audience of guests, media representatives, and DLDsummer Conference visitors made their choice of victor by televoting in the final round. In the end, Tinkerbots came out on top and now has the opportunity to reach an audience of millions through TV and online advertising. 

Matthias Bürger, founder and CEO of Tinkerbots: “This victory has come at exactly the right time. After three years of challenging development work, we have come so far and can bring Tinkerbots to the market in time for Christmas and also claim a worldwide business presence.” 

About Tinkerbots:

It all started at the Bauhaus University in Weimar where Christian Guder and Leo Oschütz met in 2005. They both studied product design and were similarly fond of unusual projects. Matthias Bürger, who was writing his doctoral thesis on economic innovations at the time, already knew both Christian and Leo from his circle of friends. In 2011, the three met with the goal of introducing the best robotic toy the world has ever seen to the market. The founders started a crowdfunding campaign on Indiegogo.com in April 2014 and in just 45 days, Tinkerbots collected pre-orders for more than 800 building sets worth USD 300,000. They were able to hire their first employees during the Indiegogo campaign and thus decidedly spurred development. There were many hurdles to overcome and paths to clear, but now Tinkerbots is in the homestretch. 

Find out more about the winning startup at http://www.tinkerbots.de 

About SevenVentures

SevenVentures is the leading TV media investor worldwide. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for fast-growing B2C companies, particularly in the consumer goods, retail, and services sector, with the potential to achieve sustainable success through the use of TV advertising. The example of Zalando has shown how a company can rapidly become a market leader or familiar brand. SevenVentures also supports companies seeking international growth with media power, capital, and all the other services of the ProSiebenSat.1 Group. Together with the group network consisting of leading European media companies, they always find the right path to growth. 

About DLD Media GmbH

DLD is the international conference and innovation platform of Hubert Burda Media. DLD Media organizes Europe’s leading digital conference DLD and the summer conference DLDsummer in Munich, DLDnyc in New York City, DLDeurope in Brussels, and DLDtelaviv, Israel’s largest tech festival, in Tel Aviv. In addition, with the format DLDsalons, DLD organizes networking events around the world, for instance in Palo Alto, London, Istanbul, Barcelona, Moscow, Los Angeles, Rio de Janeiro, and Beijing. Over DLD’s ten-year history, its many prominent speakers have included Reid Hastings (Netflix), Jan Koum (WhatsApp), Travis Kalanick (Uber), Mark Zuckerberg (Facebook), Eric Schmidt (Google), Sean Parker (Napster), Marissa Mayer (Yahoo!), Sheryl Sandberg (Facebook), and many more. The company’s managing directors are Stephanie Czerny, who co-founded the DLD conference in 2005, and Dominik Wichmann, who has served as managing director and editor-in-chief since September 2015.

Dorothea Schneider

Senior Communication Manager

SevenVentures GmbH

E-Mail: Dorothea.Schneider@sevenventures.de

Tel. +49.89.9507.8651

Marcus Prosch

Head of Communications, Sales & Diversification

ProSiebenSat.1 Media SE

E-Mail: Marcus.Prosch@prosiebensat1.com

Tel. +49 89 9507-98920