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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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International Growth

SevenVentures is the partner for companies that have identified Germany as their next growth
market or want to expand from Germany into other European countries. We support
the companies in our portfolio in all operational or organizational matters,
provide them with a local team of experts from each country, and provide them
with access to more than 250 million households throughout Europe through the
European Media Alliance.

Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

Philipp Hartmann, Founder

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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

Cyriac Roeding, CEO Shopkick

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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Dirk Busse then Managing Director

Cooperation with Sebastian Vettel ended 2015

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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Innovative advertising spot to explain the concept and increase sales as part of a highly efficient campaign. Mass market stimulation with commercials partly adapted towards different target groups.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Marketing

25. July 2018
“We saw the prize and thought, wow!”- Interview with Hafervoll CEO Rob Kronekker, winners of SevenVentures Pitch Day 2017

From startup to brand: applications are now open for SevenVentures Pitch Day 2018 (7VPD) on September 12th at DMEXCO where startups compete to win €3 million in TV advertising. The Restless CMO catches up with 2017 winners Hafervoll on their rollercoaster year and what startups can expect from the Pitch Day experience.

Robert Kronekker

Social Media

25. July 2018
7 ways to turn your employees into brand influencers

Unless you’ve been living on the moon this last year, your brand will surely be well acquainted with the concept of influencer marketing. But the truth is, with a reported 77% of under 34s using social media at work at least once a day, it’s worth investing in your employees – they could turn out to be your best influencers. We take a look at seven ways to turn your employees into brand influencers.

SevenVentures

7VPD 2016 - Munich
SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 - 17, 2016
at DLDsummer conference

Win Marketing Support, a free TV Commercial, 300k advertising spend plus a Chance to win 3 Million Euros additional TV Media.

News

July 4, 2018

Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne

Start-ups, get ready! For the first time, DMEXCO will be hosting the SevenVentures Pitch Day (7VPD) in 2018. There are lucrative prizes to be won in the competition that, according to Forbes, is one of the most important awards for entrepreneurs worldwide. True to the motto ‘From Start-up to Brand!” DMEXCO and SevenVentures jointly seek for innovative Start-ups, whose products and services have already been established successfully in the market in order to take the growth level with help of the perfect marketing strategy and power.

Press release

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July 4, 2018

Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne

Start-ups, get ready! For the first time, DMEXCO will be hosting the SevenVentures Pitch Day (7VPD) in 2018. There are lucrative prizes to be won in the competition that, according to Forbes, is one of the most important awards for entrepreneurs worldwide. True to the motto ‘From Start-up to Brand!” DMEXCO and SevenVentures jointly seek for innovative Start-ups, whose products and services have already been established successfully in the market in order to take the growth level with help of the perfect marketing strategy and power.

 

Cologne, July 4 2018 - DMEXCO and SevenVentures, the investment branch of ProSiebenSat.1 Media SE, today announced a strategic partnership. In addition to DMEXCO’s own “The HATCH” competition (winner 2017: engagement platform Opinary), the SevenVentures Pitch Day (7VPD) will be another top format for start-ups to successfully present themselves and establish relevant contacts among decision-makers and strategic partners at DMEXCO in 2018. As prize money, SevenVentures has offered a comprehensive media and service package consisting of three million euros in TV media budget, 200,000 euros in online marketing budget and 30,000 euros for the creation of the winner’s own TV commercial. In addition to this, a four-month mentoring program is being offered by Procter & Gamble, the world's leading consumer goods company. A team of experts from P&G will support the winning start-up with any questions they may have in the operational business.

The winning start-up can thus draw on the entire marketing and sales knowledge of all the prize donors.

 

SevenVentures Pitch Day - young B2C growth companies wanted

This year, the most creative and innovative B2C start-ups with unique products or services are being sought. Companies must have a scalable business model and already be at the right stage of development to cope with the demand resulting from a successful TV campaign. Both German companies wishing to advertise their product on the ProSiebenSat.1 TV channels and international companies that are not yet active in the German market and want to change this are eligible to participate.

 

How to enter

Start-ups can submit their applications via the SevenVentures website (www.sevenventures.de) from July 5 to August 22, 2018. Three finalists will be selected from this pool of applicants for the grand final at DMEXCO. The fourth finalist will go to one of the start-ups exhibiting at DMEXCO, who will take part in the SevenVentures Pitch Day bywild card.

 

The final

In 2018, SevenVentures, the investment branch of ProSiebenSat.1 Media SE, will host what will be the eighth final altogether, for the first time on the DMEXCO Debate Stage. In addition to well-known TV presenters and a jury of prominent figures, the participating start-ups have the chance to showcase their products to a wide audience. The wild card holder from the pool of start-ups exhibiting at DMEXCO will then be among the four finalists at the 7VPD. The winner selected by the jury at DMEXCO will receive a media package worth three million euros for TV and 200,000 euros for online advertising, a TV commercial with a production value of 30,000 euros, and a four-month mentoring program provided by Procter & Gamble.

 

The Jury

As in the previous years, the professional jury of the 7VPD consists of experienced industry experts. Just to name a few, former tennis professional, entrepreneur and sponsor Michael Stich, Astrid Teckentrup, Vice President Sales at Procter & Gamble DACH as well as both SevenVenture’s CEOs Eun-Kyung Park and Florian Pauthner, who will rate the start-ups’ presentations jointly in a team of two. The moderation will again be carried out by Steven Gätjen.

 

Registration period extended

The arrival of the SevenVentures Pitch Day at DMEXCO 2018 means that the application deadline for the Start-up Village has been extended to July 31, 2018 to give even more upcoming companies the chance to win the wild card and the 7VPD prize money of three million euros. At bit.ly/DMEXCO_Start-up_village, start-ups can now apply for one of the coveted exhibitor spots.

“Major brands, international investors and important corporate decision-makers from all over the world will be present at DMEXCO. For the start-ups - and thus for our Pitch Day as well - this is an ideal environment in which to make valuable contacts. We are very pleased to have SevenVentures Pitch Day in Cologne being part of DMEXCO in September,” says Florian Pauthner, SevenVentures Managing Director.

Former tennis star, entrepreneur, sponsor and one of thisyear’s jurors Michael Stich says: ‘Those who want to succeed in professional sport need fighting spirit, perseverance and an extra portion of steadfastness in order to pass at growing competitive pressure. The same applies to founders. I really enjoy sharing my experience with young, motivated companies. I am very much looking forward to my role as a juror of the SevenVentures Pitch Day this year.’

Astrid Teckentrup, Vice President Sales at P&G DACH: "I am looking very forward to being on the jury for the SevenVentures Pitch Day as part of DMEXCO and hope for exciting applicants. The winner can look forward to an intensive mentoring program with a team of experts from P&G. We will provide the winning start-up with our broad expertise and experience for questions ranging from marketing to production and logistics. After all, we ourselves receive valuable impetus from outside the company. To remain on the leading edge, we have to open up to outside impulses. There has never been a better time to learn together. With this in mind, the close exchange is a true win-win situation for everyone involved."

‘SevenVenture’s decision for DMEXCO is not only an extraordinary positive signal for Cologne as a trade fair location, but also as a whole for Cologne and its wider region as a homebase for digital founders and start-ups,’ explains Gerald Böse, President and CEO of Koelnmesse.

“The SevenVentures Pitch Day is a great enrichment for this year's DMEXCO. The fact that ProSiebenSat.1 will present one of the most important start-up competitions in the world under the DMEXCO umbrella shows the great importance of DMEXCO for innovative companies. I'm looking forward to the finalists, their ideas and a wealth of inspiration for the digital industry,” says Dr. Dominik Matyka, DMEXCO Chief Advisor.