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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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International Growth

SevenVentures is the partner for companies that have identified Germany as their next growth
market or want to expand from Germany into other European countries. We support
the companies in our portfolio in all operational or organizational matters,
provide them with a local team of experts from each country, and provide them
with access to more than 250 million households throughout Europe through the
European Media Alliance.

Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Cooperation with Sebastian Vettel ended 2015

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Social Media

06. August 2019
One Year of IGTV: What brands need to know

Instagram TV (IGTV) turns one this month: A good time to take stock and have a look at what the photo platform’s new feature offers. Lars Stark, Managing Director of the Berlin creative agency Buddybrand, explains how IGTV now contributes to the marketing mix, what start-ups should consider when implementing campaigns and what we can expect to see from IGTV in the future.

Lars Stark

Marketing

30. July 2019
Show me the DMEXCO: Interview with Dr Dominik Matyka

DMEXCO is a trailblazer in the trade show world, offering a meeting place and community for key players in digital business, marketing, and innovation. It also plays host to SevenVentures Pitch Day 2019 on 12th September. We caught up with DMEXCOs Chief Advisor Dr Dominik Matyka and discussed how start-ups can stand out from the big players and why even in the digital era trade fairs are hard to ignore.

Dominik Matyka

7VPD 2016 - Munich
SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 - 17, 2016
at DLDsummer conference

Win Marketing Support, a free TV Commercial, 300k advertising spend plus a Chance to win 3 Million Euros additional TV Media.

News

July 10, 2019

SevenVentures Pitch Day: Start-up competition returns to DMEXCO in 2019

Press release

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July 10, 2019

SevenVentures Pitch Day: Start-up competition returns to DMEXCO in 2019

The competition for the million dollar advertising budget is entering the next round this year. After the successful premiere last year, DMEXCO and SevenVentures are looking for the most innovative start-up in the B2C sector at the SevenVentures Pitch Day (7VPD) in 2019 again, under the motto "Creating a mass market brand!". According to Forbes, the competition, which is endowed with 3 million euros in media budget, is one of the most important awards for founders worldwide. The application starts on July 10th, 2019.

Cologne, July 10, 2019 - DMEXCO and SevenVentures, the investment arm of ProSiebenSat.1 Media SE, are continuing their strategic partnership. This year, in addition to DMEXCO's own start-up competition The HATCH (winner 2018: MeasureMatch, a platform designed to make it easier for companies to recruit experts from the fields of data, analytics and technology), SevenVenturesPitch Day (7VPD) will also take place again. Under the motto "Creating a mass market brand!", the top format enables participating start-ups to present themselves and establish relevant contacts with decision-makers and strategic cooperation partners. SevenVentures has once again offered a comprehensive media and service package consisting of three million euros in TV advertising money and 30,000 euros for the creation of a TV spot.

Wanted: Young B2C companies with growth potential

Creative and innovative B2C start-ups with unique products or services can participate in the competition. The requirement is, that the companies already have a scalable business model and can cope with the demand resulting from a successful TV campaign. Both, German companies wishing to advertise their product or services on ProSiebenSat.1's TV channels, as well as international companies who want to participate in the German market.

The renowned founder price already helped numerous enterprises e. g. Hafervoll, Withings or GetYourGuide, to breakthrough. Last year Selfapy won the SevenVentures Pitch Day. The start-up, which offers scientifically based online therapy courses against stress, sleep disorders, depressions, anxiety and eating disorders, won through two rounds against strong competition and thus secured the lucrative media package worth millions.

Application and procedure

From the 10 of July to 22 of August 2019, start-ups can submit their applications via the SevenVentures website (www.sevenventures.de). From this pool, three finalists will be selected for the final at DMEXCO. Each of them will receive a Start-up Stage Package in the Future Park of DMEXCO.

A fourth final ticket will be issued as a wildcard among the start-ups exhibiting at DMEXCO Future Park. At dmexco.com/de/future-park, young companies can register for one of the exhibitor slots. The subsequent selection of candidates for the wildcard will be made by Koelnmesse.

The jury

This year's 7VPD jury is again made up of experienced industry experts. It consists of Dr. Jens Pippig, CEO SevenVentures, as well as presenter and start-up investor Joko Winterscheidt. The ninth final will again be moderated by Steven Gätjen and will take place on 12 September from 11.20 a.m. to 12.20 p.m on the Debate Stage of DMEXCO.

Dr. Jens Pippig, CEO of SevenVentures: "This year's SevenVentures Pitch Day is all about building a new brand for the mass market. After all, TV advertising can do that best. Pitch Day is taking place for the ninth time, which shows how important and established this competition already is. DMEXCO offers the best platform for it. The package of three million Euro TV media budget and 30,000 Euro for the production of a TV spot is one of the most highly remunerated start-up prizes ever. I would liketo encourage all B2C start-ups in the right growth phase and who are thinking about TV advertising to apply!”.

Juror Joko Winterscheidt: "For the second time I am part of the jury at SevenVentures Pitch Day and looking forward to the presentations just like Venture Capital Funds are looking forward to a successful exit. Since my last participation two years ago, I have learned a lot. Applying this knowledge to the products and services and incorporating the changes in the market is fun if I only think about it."

"The renewed holding of the SevenVentures Pitch Day, one of the world's most relevant start-up competitions, at DMEXCO, shows how valuable Cologne is as a location for start-ups and what impetus for the digital industry comes from Cologne and the state of North Rhine-Westphalia," says Gerald Böse, CEO of Koelnmesse.

"We are very pleased to be entering a second round as a partner of ProSiebenSat.1. With the renewed implementation of the SevenVentures Pitch Day, we are expanding the opportunities for start-ups to make valuable business contacts at DMEXCO and establish connections with investors from all over the world," adds Dr. Dominik Matyka, Chief Advisorof DMEXCO.