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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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Internationales Wachstum

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Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

Philipp Hartmann, Founder

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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

Cyriac Roeding, CEO Shopkick

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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Dirk Busse then Managing Director

Cooperation with Sebastian Vettel ended 2015

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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Marketing

26. September 2017
“You have to be very careful with the phrase “media shitstorm!” – Part 1 of an interview with Klaus Weise, Managing Partner at Serviceplan PR & Content, on crisis communications

Air Berlin, dieselgate, fake news – the list is a long one when it comes to recent events where crisis communications have been in high demand. We interviewed Klaus Weise, Founder and Managing Partner of Serviceplan Public Relations, who let us in on a few important things to keep in mind for successfully handling communication in a crisis and what should be avoided at all costs.

SevenVentures

Social Media

19. September 2017
“With social media you don’t reach anywhere near the number of people you do with TV advertising” Interview with SevenVentures Pitch Day 2016 winner Tinkerbots and creative agency 7Stories

7Stories have recently finished filming the first TV spot for 2016 SevenVentures Pitch Day winners Tinkerbots. A good time for The Restless CMO to sit down with Birgit Immen and Thomas Grupp from 7Stories and Tinkerbots CEO Adrienne Fischer to discuss what makes a great spot, what both parties learned from the process, and how the colour of a child’s t-shirt can derail a filming schedule…

SevenVentures

7VPD 2016 - Munich
SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 - 17, 2016
at DLDsummer conference

Win Marketing Support, a free TV Commercial, 300k advertising spend plus a Chance to win 3 Million Euros additional TV Media.

News

October 26, 2017

After the big showdown in Berlin: HAFERVOLL wins ProSiebenSat.1’s startup competition SevenVentures Pitch Day

· Now, for the seventh time, SevenVentures awards a lucrative media prize to the most innovative startup · HAFERVOLL wins three million Euros in TV advertising, an online marketing package worth EUR 200,000 and EUR 40,000 to produce a TV spot

Press release

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October 26, 2017

After the big showdown in Berlin: HAFERVOLL wins ProSiebenSat.1’s startup competition SevenVentures Pitch Day

· Now, for the seventh time, SevenVentures awards a lucrative media prize to the most innovative startup · HAFERVOLL wins three million Euros in TV advertising, an online marketing package worth EUR 200,000 and EUR 40,000 to produce a TV spot

Berlin, October 26, 2017 – HAFERVOLL is this year’s winning SevenVentures Pitch Day startup. The Cologne-based startup, which produces handmade muesli bars without the use of any additives, beat the stiff international competition at the DLD Berlin and snapped up a lucrative media package worth millions. It is now the seventh time that SevenVentures, the investment arm of the ProSiebenSat.1 Group, has organized the lucrative startup competition. In this year, for the first time, the award is focused on promoting high-growth B2C startups with physical products and a scalable business model.

The prestigious SevenVentures Pitch Day has already helped numerous companies like Withings (now Nokia Health), Tinkerbots or GetYourGuide successfully launch their products on the market and, according to Forbes, is one of the most important startup competitions worldwide. As this year’s winner, HAFERVOLL can look forward to receiving a media package from the ProSiebenSat.1 Group, which includes a TV advertising budget worth millions along with EUR 40,000 for commercial production and EUR 200,000 for online marketing.

Showdown at the DLD Conference in Berlin

In addition to HAFERVOLL three other startup competitors presented their ideas in a 4-minute pitch, attempting to convince the panel of experts – headed by TV host Joko Winterscheidt and SevenVentures CEO Florian Pauthner – along with the audience: domani develops natural and fair-trade hyaluron-based skincare products using pure vegan ingredients under the brand COLIBRI COSMETICS in Frankfurt. PHENICOPTERE, based in Warsaw, developed its product GLOV with the intention of making makeup removal a breeze, using nothing but water. In addition to New York entrepreneurial spirit, RISE BREWING offers cold-brewed coffee-to-go in a can and fresh cold coffee on tap for offices, restaurants and cafes in the USA – organic, GMO-free and fair trade.

The hosts, TV personality Steven Gätjen and fitness blogger Sophia Thiel, welcomed the four finalists to the DLD stage with specially selected introductory music. In the first round, two candidates each engaged in a direct duel. When the votes were counted, the clear favorites of the expert jury and the audience were: HAFERVOLL and GLOV. In the end, HAFERVOLL was able to deliver the most convincing presentation and beat the competition hands down in the final round.

Florian Pauthner, CEO of SevenVentures is looking forward to working with them in the future: “HAFERVOLL possesses precisely those aspects that were important to us this year: a unique physical product and a freely scalable business model. I am convinced that HAFERVOLL will be able to rock the market with our support.” 

Jury member and TV personality Joko Winterscheidt is also impressed: “It was unbelievable being this close when young companies are offered such a huge opportunity. I ended up choosing HAFERVOLL because they need the push we can give them right now.”

Robert Kronekker, founder and CEO of HAFERVOLL: “The award will allow us to reach a wide audience, which we need in order to grow. It will make it possible for us to finally take the next step in our business plan. We are incredibly happy and absolutely thrilled to soon be able switch on the TV and marvel at our first very own company commercial.” 

Click here for more information about the winning startup: www.hafervoll.de 

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