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Pitch Day New York
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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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International Growth

SevenVentures is the partner for companies that have identified Germany as their next growth
market or want to expand from Germany into other European countries. We support
the companies in our portfolio in all operational or organizational matters,
provide them with a local team of experts from each country, and provide them
with access to more than 250 million households throughout Europe through the
European Media Alliance.

Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

Philipp Hartmann, Founder

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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

Cyriac Roeding, CEO Shopkick

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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Dirk Busse then Managing Director

Cooperation with Sebastian Vettel ended 2015

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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Innovative advertising spot to explain the concept and increase sales as part of a highly efficient campaign. Mass market stimulation with commercials partly adapted towards different target groups.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Global Trends

25. September 2018
3 hottest startups at DMEXCO 2018

DMEXCO’s Start-up Village always features the newest and most exciting start-ups and 2018 was no exception. The Restless CMO was there testing
new technologies and talking to founders. Here we present our top 3 start-ups to watch this year.

SevenVentures

Global Trend

19. September 2018
“Collaborative and dynamic – the only two words needed to describe our SevenVentures partnership” Interview with home & living platform home24

Over a year has passed since home24 started working with SevenVentures on the development of their brand through TV advertising. High time that
we caught up with Marc Appelhoff, Management Board Member at home24, on the strengths of the partnership, their recent successful IPO and what
future expansion looks like.

Mark Appelhoff

7VPD 2016 - Munich
SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 - 17, 2016
at DLDsummer conference

Win Marketing Support, a free TV Commercial, 300k advertising spend plus a Chance to win 3 Million Euros additional TV Media.

News

September 12, 2018

SevenVentures Pitch Day 2018: Selfapy wins battle for multi-million advertising budget from ProSiebenSat.1

For the eighth time SevenVentures honours the most innovative start-up with prestigious media prize. Selfapy wins €3 million in TV advertising, online marketing volume worth €200,000, €30,000 for the development of a TV commercial and a mentoring programme from Procter & Gamble.

Press release

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September 12, 2018

SevenVentures Pitch Day 2018: Selfapy wins battle for multi-million advertising budget from ProSiebenSat.1

• For the eighth time SevenVentures honours the most innovative start-up with prestigious media prize

• Selfapy wins €3 million in TV advertising, online marketing volume worth €200,000, €30,000 for the development of a TV commercial and a mentoring programme from Procter & Gamble

SevenVentures Pitch Day 2018

Cologne, 12 September 2018 – Selfapy has won this year’s SevenVentures Pitch Day. The start-up that offers scientifically-proven online therapy courses for stress, sleep disorders, depression, anxiety and eating disorders, emerged victorious after two rounds against strong competition to secure a lucrative multi-million Euro media package. This is the eighth time that SevenVentures, the investment arm of the ProSiebenSat.1 Group, hosts the prestigious competition for founders.

Astrid Teckentrup, who voted for Selfapy, said: “Farina from Selfapy really impressed me because the concept, developed in conjunction with the Charité, really touches a nerve in our society. I’m really looking forward to supporting Farina and her team as part of the P&G mentoring programme in making the Selfapy business model fit for a national roll-out.”

Farina Schurzfeld, founder of Selfapy: "By winning SevenVentures Pitch Day, we can finally reach the mass audience and take our business to the next level. We are thrilled and excited to see our first spot on TV in the near future."

Florian Pauthner, Managing Director of SevenVentures, is looking forward to the future partnership: „Selfapy features everything we've been looking for this year: a unique digital service with a scalable business model.I'm sure we will be able to provide Selfapy the growth boost the company needs now." 

Jury member Michael Stich is convinced: "When it comes to therapy, there is currently an enormous need for something new and innovative. I think the Selfapy service is taking the right steps. I see a lot of potential here and wish the team all the best and much success!“

The famous founder‘s award has already helped numerous companies, including Hafervoll, Withings and GetYourGuide, to make their breakthrough. As this year's winner, Selfapy can look forward to a media package from the ProSiebenSat.1 Group, which, in addition to the multi-million Euro budget for TV advertising, also includes €30,000 for the development of  a TV commercial. Furthermore the prize includes €200,000 for online marketing and a four-month mentoring programme from Procter & Gamble, the leading consumer goods company worldwide.

 

Decision live on the DMEXCO stage

Alongside Selfapy, three other start-up companies presented their 2 minute pitches with the aim of convincing the jury -featuring entrepreneur and founder Michael Stich, Procter & Gamble DACH Managing Director Sales Astrid Teckentrup and SevenVentures Co-Managing Directors Dr. Jens Pippig and Florian Pauthner - and the audience of their ideas: yamo makes fresh organic baby food without additives. Edamama stands for delicious food for a healthy lifestyle and works to reinventeveryday foods such as pasta and bread. The Berlin-based start-up Caroobi is an online marketplace for vehicle services such as paint finishes and inspections.

Presenter Steven Gätjen greeted the four finalists on the DMEXCO stage as they entered to their chosen walk-on music. The first round saw two battles each featuring two startups. The first semi-final featured yamo and Edamama, the two physical product start-ups,then Caroobi's and Selfapy's two digital services competed against each other.The clear favourites following the vote of the expert jury: Edamama and Selfapy. At the end, Selfapy delivered the most convincing pitch in the competition and prevailed against its competitors.

 

About SevenVentures

SevenVentures is the leading global TV media investor. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for high-growth B2C companies, particularly in the consumer goods, retail and services industries, who have the potential to achieve sustainable success by launching TV advertising campaigns. Zalando is the perfect example of how companies can take advantage of this to become market leaders or popular brands. SevenVentures also supports enterprises seeking international growth with media power, capital and all other services of the ProSiebenSat.1 Group. In cooperation with the Group network, comprised of leading European media companies, they always find the right growth strategy.

 

About Selfapy

Selfapy offers scientifically-proven online therapy courses for mental disorders such as depression and anxiety. Weekly modules teach users the principles of cognitive behavioural therapy and users are supported by weekly calls or chat conversations with Selfapy‘s clinical psychologists. Selfapy is a CE-certified medical product and is already reimbursed by many health insurance companies in Germany.