Our added value
Media power aimed at increasing value
At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.
Capital for flexible growth
In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.
Unique synergies of the ProSiebenSat.1 Group
Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.
SevenVentures is the partner for companies that have identified Germany as their next growth
market or want to expand from Germany into other European countries. We support
the companies in our portfolio in all operational or organizational matters,
provide them with a local team of experts from each country, and provide them
with access to more than 250 million households throughout Europe through the
European Media Alliance.
SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.
Media Alliance and strategic partner
Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories.
Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.
The Restless CMO
With our new blog “The Restless CMO” we want to share our acquired knowledge with you and help with any questions you have.
Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building – across every channel.
15. November 2017
“Badmen – how advertising went from a minor annoyance to a major menace” by Bob Hoffman
AdTech is broken. CMOs are spending huge amounts of money on this product called online advertising with no control over where their ads are being shown.Clicks are easily faked, and creative standards are low.Google and Facebook control the world and data is readily sold on web users to the highest bidder.This is the world of AdTech as former ad man Bob Hoffman sees it, and the reason he left online advertising after a 40-year agency career. In his fascinating new book “Badmen – how advertising went from a minor annoyance to a major menace”, the author of the influential ad contrarian blog shines a flashlight on this secret world and calls for a huge overhaul in online transparency and accountability. In this article SevenVentures takes a closer look at Hoffman’s arguments.
23. October 2017
Why experiential marketing is hot right now
Experiential marketing is fast becoming where marketers direct increasing amounts of advertising spend in 2017. The 2017 Freeman Global Brand Experience Study found that more than one in three CMOs expects to set aside 21 to 50 percent of their budgets for brand experiences. In a world saturated by advertising messages and savvy consumers, brands are recognising that experiences and positive brand associations are what matter. The Restless CMO asks why now, and what does the future hold?