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Our added value

Media power aimed at increasing value

At SevenVentures, we provide support for our portfolio companies within the ‘Media for Equity’ and ‘Media for Revenue’ investment models. Supplying you with the most effective advertising slots across various media services is the core value of our partnership approach. Advertising allows portfolio company products to be presented in a visually emotional way, which builds trust, improves brand awareness, and forms effective barriers to market entry, all building toward increased sales. We reach over 14m viewers daily across the seven free TV channels in our group, ProSieben, SAT.1, kabel eins, kabel eins Doku, sixx, ProSieben MAXX and SAT.1 Gold. In addition, through our group equity holdings in the digital and e-commerce sectors, we have access to a wide range of additional media platforms. Together with our many years of experience and a common understanding of your product, sector and competitors, we can create a highly customised media campaign and combine it with our specialised approach to monitor rejections and analyse results in order to provide you with the best possible support.

Capital for flexible growth

In our capacity as leading TV media investor we directly invest our own resources, therefore we are not bound by traditional venture capital investment regulations such as minimum investment periods or specific levels of investment. This allows financing to be addressed with the necessary degree of flexibility. As a general rule, we only make capital investments combined with media power in selected companies that are heading towards profitability. If there is a need for greater investment, we can call on our network of institutional investors and family offices, which can prepare larger investments. Furthermore, there is always the possibility that we will make a larger investment and acquire a strategic majority stake in the company. These investments are then passed on to our sister companies such as 7Commerce and 7Travel, which both hold the group’s strategic portfolio investments.

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Unique synergies of the ProSiebenSat.1 Group

Our media power and group synergies have decisive effects on the success stories of our clients. These synergies include digital expertise, cross-marketing campaigns with other e-commerce platforms or online/performance marketing, support with know-how in the creation and production of TV spots through our in-house agency or in cooperation with external partners, as well as algorithmic analysis and tracking of TV spots. A solid partnership on fields such as media planning and 360° TV campaigns enhance the success opportunities of product placement, sponsorship and other advertorials strategies.

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International Growth

SevenVentures is the partner for companies that have identified Germany as their next growth
market or want to expand from Germany into other European countries. We support
the companies in our portfolio in all operational or organizational matters,
provide them with a local team of experts from each country, and provide them
with access to more than 250 million households throughout Europe through the
European Media Alliance.

Internationales Wachstum

SevenVentures ist der Partner für Unternehmen die Deutschland als nächsten Wachstumsmarkt identifiziert haben, oder von Deutschland in andere Europäische Länder expandieren möchten. Wir unterstützen unsere Portfoliounternehmen bei allen operativen oder organisatorischen Belangen, stellen ihnen ein lokales Expertenteam aus den jeweiligen Ländern zur Seite und bieten ihnen durch die European Media Alliance Zugang zu mehr als 250 Mio. Haushalten in ganz Europa.

Media Alliance and strategic partner

Strategic rationale

Access media of leading European broadcasters
Increase deal flow among media partners
Offer "PaN European Deals" to US/International imports

Referenzen

Media power, capital and the unique synergies of a digital media powerhouse are the foundations of our success stories. 

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Lieferando

Initial situation

Founded in 2010 in Berlin, Lieferando quickly established itself as the market leader in the field of home food delivery services. The international market merged and Lieferando needed to decide on a future strategy.

Measures

With the support of SevenVentures, an international buyer was sought and found. This enabled Lieferando to play an active role in the market consolidation.

Results

Acceleration of the exit process. Increased search volumes and brand awareness.

“We are proud of having worked with a world class team that understood our business model from the very core and always helped us get better and create value for all stakeholders”.

Philipp Hartmann, Founder

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Shopkick

Initial situation

Shopkick already had an established business model in the USA and was planning a quick entry into the European market.

Measures

Development and realisation of a TV campaign aimed at market entry in Germany. Operational support through the development of the retail network in Germany. More than 6 top retail partners had signed on by launch date, from OBI to Douglas.

Result

4,000 retailers at the campaign launch, 20m TV viewers, 500k users within the first two months

“ProSiebenSat.1 was the best strategic partner imaginable for achieving the perfect quick launch in Europe. They are business people just like us and understand every aspect of their job, from inception and execution through to customer marketing, simply world class”.

Cyriac Roeding, CEO Shopkick

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Tirendo

Initial situation

Tirendo was formed in 2012 with the short-term aim of internationalisation. The intention was to achieve this through fast and sustainable brand development.

Measures

Marketing campaigns launch guidance and support. Spectacular media campaign with Sebastian Vettel as brand ambassador.

Result

Turnover in the tens of millions achieved in the 2nd year of operations. Successful trade sale exit to Delticom.

"I am convinced that it’s possible to roll out a business in any new market with the right marketing mix and strategic partners. So we took the over-the-counter tyre market online. With Sebastian Vettel as brand ambassador and SevenVentures as partners who used their expertise and experience to provide us with advise and support in developing the business, we had a successful advertising campaign which sent our public profile skywards. On this basis, we were quickly able to broaden our network of delivery and assembly partners and expand internationally."

Dirk Busse then Managing Director

Cooperation with Sebastian Vettel ended 2015

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Zalando

Initial situation

Zalando was founded in 2009 by the German company incubator, Rocket Internet, as an online shoe retailer. The first-mover’s concept of selling shoes online was widely unknown in Germany at the time.

Measures

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

Result

Establishment of a mass market for online shoe retailers. Market leader with over 95% brand recognition. Successful IPO.

"Without the help of SevenVentures, we would never have been able to gain such quick access to a totally new market and to build this up in a sustainable manner. Along with the operational and strategic support provided by SevenVentures and the whole Multi Channel Network offered by the group, the flexible Media for Equity investment model was exactly the right instrument for us!"

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Küchen Quelle & Kiveda

Measures

Following the insolvency of the parent company, TV commercials were used to create a positive image for the brand once again. Operational and strategic support enabled this growth story.

Results

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

"With our strong commitment and thanks to SevenVentures, we were able to register two strategic successes. Firstly, the investment gave us the opportunity to run nationwide advertising, thereby positioning our business correctly and also creating a positive image for our brand. In addition, we were also able to find our buyers and new partners for Kiveda in this environment. An online kitchen retailer which was perfectly suited to our concept of mobile sellers of high-quality kitchens. This enabled an alliance to be built for the future."

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
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Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

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l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

+
l mehr Information
C

Mit der Unterstützung von SevenVentures wurde ein internationaler Käufer gesucht und gefunden. So konnte Lieferando die Konsolidierung des Marktes aktiv mitgestalten.
Unterstützt wurde das Unternehmen dabei von einem SevenVentures durch einen Media for Revenue Deal.

SevenInsights Blog

Coming soon!

Here, we will briefly discuss whether everything in America is really better, why the digitalisation of the SME market is unstoppable and even give one or two tips for founders.

The Restless CMO

With our new blog “The Restless CMO”  we want to share our acquired knowledge with you and help with any questions you have.

Managing a successful brand building turns out to be the crucial factor to differentiate companies from each other. This key factor decides if brands will be thriving household brands or not. Since 2009 we have been working together with young high-growth companies and supporting them with their brand building –  across every channel.

Marketing

30. Mai 2018
Online reviews: blessing or curse?

Online reviews are everywhere. Whereas once customers would consult neighbors and friends before making their choice, online reviews are the new word of mouth. But in a world where the internet shouts loudest, are online reviews friends or foes to growth companies in the early stages? And how should growing brands manage their online reputation? The Restless CMO investigates.

SevenVentures

Marketing

22. Mai 2018
Market consciously, but cautiously

Ten years ago it was enough to give up meat to show you cared. Nowadays we are all trying to become more conscious consumers, ensuring that our products are ethically and sustainably sourced. The marketing potential for brands is huge, but go cautiously argues The Restless CMO.

SevenVentures

7VPD 2016 - Munich
SevenVentures Pitch Day
The biggest Start up contest in Europe.
June, 16 - 17, 2016
at DLDsummer conference

Win Marketing Support, a free TV Commercial, 300k advertising spend plus a Chance to win 3 Million Euros additional TV Media.

News

June 15, 2018

SevenVentures supports growth of home24 and profits from successful stock market listing

SevenVentures, the investment arm of ProSiebenSat.1 Media SE, will receive a payout in the mid-single-digit million range following the IPO of online furniture retailer home24.

Press release

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June 15, 2018

SevenVentures supports growth of home24 and profits from successful stock market listing

SevenVentures, the investment arm of ProSiebenSat.1 Media SE, will receive a payout in the mid-single-digit million range following the IPO of online furniture retailer home24.

Munich, June 15th, 2018 – SevenVentures, the investment arm of ProSiebenSat.1 Media SE, will receive a payout in the mid-single-digit million range following the IPO of online furniture retailer home24. This follows a so-called “Exit Participation” agreement between the Munich-based company andthe showcase Berlin start-up. This kind of investment – which is comparable to a virtual investment – only comes into effect when the company is sold successfully.

SevenVentures has supported home24 in the targeted development of its brand for more than a year. With its unique platform model, home24 combines a broad range of third-party products with a growing range of private label brands. In line with its strategy which is focused on profitable and sustainable growth, home24 once again increased its marketing spend in 2017 and continued to invest strongly in TV advertising. As part of the partnership, ProSiebenSat.1 primarily provides advertising time through its seven free TV channels ProSieben, Sat.1, kabel eins, sixx, Sat.1 Gold, Pro Sieben Maxx and kabel eins Doku.

Florian Pauthner, CEO SevenVentures: "We are very pleased that we have been able to support the home24 team in its growth. It's great to see that our collaboration has been so successful. home24's IPO is a great success and is proof of our sustainable investment models. "

Marc Appelhoff, co-CEO of home24:“At home24, customers can shop directly from home for the home – in fact, we are the only provider with no shipping and return costs. The partnership with SevenVentures has allowed us to reach out to an even broader group of potential new customers with our unique and inspiring selection of high-quality and stylish furniture."

In addition to Media for Equity, an Exit Participation is another model that SevenVentures offers to young growth companies in order to share in the value creation of the company. As part of these models, opportunity and risk are shared and the advertising deployed has a positive effect on the company’s value.

 

 

About SevenVentures

SevenVentures is the leading global TV media investor. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for high-growth B2C companies, particularly in the consumer goods, retail and services industries, who have the potential to achieve sustainable success by launching TV advertising campaigns. Zalando is the perfect example of how companies can take advantage of this to become market leaders or popular brands. SevenVentures also supports enterprises seeking international growth with media power, capital and all other services of the ProSiebenSat.1 Group. In cooperation with the Group network, comprised of leading European media companies, they always find the right growth strategy.

 

About home24 

home24 is the leading home & living pure-play e-commerce platform in continental Europe and Brazil. With over 100,000 SKUs sourced from over 500 suppliers, home24 offers its customers a unique selection of large and small furniture items, outdoor furniture, mattresses and lighting products. home24 is headquartered in Berlin and has more than 1,000 employees worldwide. The company is active in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy. home24 is also active in Brazil. In Europe, the company delivers its products – regardless of size and weight – free of charge to its customers’ homes and also offers free returns. The product offering of home24 comprises numerous brands, including a large number of private labels. Further information can be found on the company’s website: www.home24.com